Evidence. Insight. Action.
Web analytics and customer insight for the non-ecommerce business and organisation

How can we help you?

It can be hard for organisations that don't directly sell online to measure the success of their marketing strategies. There are challenges in meeting stakeholder needs online and in prioritising how to improve. Highland Business Research provides web analytics, customer experience research and the clear, actionable insight you require to make sound decisions.

Services include:

We also offer sector specific insight, analysis and web analytics training to universities and colleges, to organisations and businesses in the tourism and travel industry, to corporate marketing teams and membership organisations.

Case studies

Tunisia tourism campaign

Tunisia Tourism Marketing Effectiveness

Highland Business Research has recently completed assessing the effectiveness of the UK marketing campaigns of the Tunisia National Tourist Office. Read on...

Durham University research

Durham University

Along with our web development partner Unco, Highland Business Research has recently delivered Durham University valuable insight into the behaviour of its website users, and the needs and characteristics of its high value market segments. Read on...

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