Talking ROI and marketing accountability

Director Vicky Brock will at eConnect 2011, the Canadian tourism industry conference, talking about measuring the return on online investment and proving the value of marketing efforts internally

Canada eConnect 2011 is the Canadian tourism industry's biggest conference - this year being held in Toronto 2-4 February.

Highland Business Research has been invited back to speak again and this year we'll be talking nitty gritty numbers and how marketer's can better prove their efforts are working. We'll be showing that in order to secure the resources tourism bodies need, they need to start talking in metrics the rest of the business can understand and value.

Find out more about Canada eConnect

Date: 20 January 2011 | Author: Vicky Brock