HBR to lead WAA analytics training

As WAA Base Camp rolls out across the US, HBR will be among industry experts leading this new web analytics workshop series

Vicky Brock, Highland Business Research co-founder, will be leading a session of the Web Analytics Association's new Base Camp Workshop Series. Vicky will be chairing the Introduction to Web Analytics workshop day taking place in Washington DC on Sunday October 14, 2007.

Vicky says "It is a great honour to be able to take part in the new Base Camp Workshop Series. There is a great demand for web analytics education and training worldwide and these new WAA training sessions will go a long way in supporting those working in web measurement."

The workshops will roll out first in the US and then into other regions such as Europe. More details follow in the press release below:

Press Release - Washington, DC, July 2, 2007

Web Analytics Association Launches Base Camp Workshop Series Providing Website Measurement Education for All Levels

The Web Analytics Association (WAA) today announced the WAA Base Camp, a series of one-day web analytics workshops that offer valuable information for newcomers, current practitioners and veterans alike, providing a solid foundation in website measurement, with authoritative course materials taught by industry experts.

The first workshop, Introduction to Web Analytics, is geared toward new web analytics professionals and managers, and provides a place to get grounded in the basics. Attendees learn the definition of web analytics and associated terms, how to get started, what to expect, necessary skills and technologies, and potential hurdles and hazards. The workshop provides a foundation and prepares attendees for the more advanced areas of analysis and optimization.

The Online Marketing Campaign Optimization workshop targets those responsible for driving traffic to a website through online advertising, search or email marketing. The workshop gives attendees the knowledge necessary to measure and manage online campaigns and shift spending to maximize ROI. Covering metrics, terminology, click fraud, email and rich media, among other topics, this workshop takes analytics to the next level.

Web Analytics for Site Optimization is a workshop for publishers and marketers who face the challenge of making websites more effective. This workshop delves into the business goals and Key Performance Indicators (KPI) of site optimization, and explores the available tools and processes needed to make it all work. Attendees walk away with tips and techniques that increase engagement and improve navigation and conversion rates.

The full-day workshops are held concurrently, allowing attendees to choose the one best suited to their needs. Coffee and lunch will be provided. Early bird registration is $695 and closes two weeks prior to each event. To register, visit the Web Analytics Association

The WAA Base Camp workshops will be held from 8:00 a.m. to 4:00 p.m. in the following cities:

  • Los Angeles: Monday, July 23, 2007
  • Boston: Monday, August 20, 2007
  • Chicago: Wednesday, August 22, 2007
  • New York: Tuesday, August 28, 2007
  • Washington D.C.: Sunday, October 14, 2007

About the Web Analytics Association

The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

For more information, or to become a member, please visit the Web Analytics Association

Date: 3 July 2007 | Author: Vicky Brock